Digital marketing is a lucrative and popular market to get in. Thus, starting a digital marketing agency can be one of the most rewarding businesses ever. However, in digital marketing agency business, you need to be good in generating traffic and managing portfolio of different projects.
In the market today, digital marketing agency has taken the scene when compared to the traditional marketing agency. Marketers now mostly make use of digital technologies to get their marketing programs fast and running
As a starter, the A-Z guide on starting a digital marketing agency in this article will be essential for you. Hence, before we proceed, let’s understand some terms we will be getting to see in the article.
What is Digital Marketing?
In a simple but direct approach, digital marketing is a data-driven and targeted brand promotion through technology. In digital marketing, the internet is the center of all of tools and links that the marketer has. It can also include mobile apps, podcasts and all other forms of digital media.
What is a Digital Marketing Agency?
A digital marketing agency is a kind that is typically focused on results-based marketing in the digital world. In digital marketing agency, traditional marketing agencies such as radio or TV spots and magazine ads are replaced by a team of strategists, consultants, and business developers. They work together from bottom to the top to deliver certified results.
Henceforth, we are going to see the guides on starting a digital marketing agency.
A-Z Guides On Starting a Digital Marketing Agency
The following guides will help you as a starter in setting up a digital marketing agency business plan.
1. Avoid Using Recruitment Agencies
Using recruitment agencies can be much expensive, they can as well be unreliable. Although, they can have their say but, try as much as possible to avoid them. You will certainly love it when people apply directly to work with you. It feels more personalized because they have taken time to understand what your marketing agency is all about.
For this reason, you need to create awareness on social media and through the members of the team. With this, the audience can be able to find you or get a recommendation from a member of the team to join. For your digital marketing agency to sustain, make sure you recruit the best people.
2. Avoid Complacency
Once you taste some success, it’s always tempting to relax and be complacent. However, digital marketing agency work is all about long time work, high pressure, and deadlines. No matter the amount of success you gain, these status doesn’t change.
Always be thinking about your next goal. As far as you want to keep growing, don’t take your foot off the pace. And as long as you have some clients who depend on you to deliver, keep on working to satisfy them and sustain your marketing agency. As a starter, consistency should be at the back of your mind.
3. Build Relationships
If you really want to start a digital marketing agency, you need to reach out to a large number of people. Offer help so that you will get one in return. But before you can do this, your relationship with the audience really matters. This help can be through answering people’s questions about a particular topic that you know the answer to. Or it can be providing value and getting your foot in their business development.
With these, you are building relationships and generating leads. And this way you grow yourself to become a successful agency.
In the book titled “Never Eat Alone” by Keith Ferrazzi. He argues that the key to success in both life and work is “building a solid relationship” and he is right. In life and work (digital marketing agency), you help others so that they can help you. In this way, you need to build true relationships.
Look for people who you want to work with and find a way you can offer values to connect with them.
4. Create A Right Brand Identity And Agency Culture
When branding your digital marketing agency you need to focus on what you and your audience value and what your agency stand for. You need to create a clear brand identity because it is said that “people buy from people they like”. If your brand is not clear to get people to like it then it will be difficult for you to sustain your marketing agency.
Also creating the right agency culture matters. Recruiting becomes much easier if you create a nice working environment that people will want to be a part of. The truth is that your business cannot grow if people don’t know you. In branding, establish who your voice is appealing to and how you would want to speak to them. You can extract more on the tone of voice in branding from this article.
5. Develop An Accounting Platform
To have an accounting skill you don’t need to hire an accountant or to be a fully charted accountant. But it is important you know what and where you spend your income in.
A simple spreadsheet to keep a tab on your monthly outgoing and incoming incomes is all that you need. Though to be more clinical, software like FreshBooks and Hiveage can as well be used to do this job extraordinarily in tracking your invoicing.
6. Get More Social
Like we said earlier, digital marketing agency is based on results from the digital world. Hence being more social would do you some piece of good. You need to expand your social media reach because of the following reasons;
- For more customer engagement: more people are liable to find you when you become more social with your online presence.
- To lead generation: by constantly exploiting the powers of social media, you can be able to find new clients.
- Marketing: with a powerful social media presence, you can be able to drive people your way and make sales.
It’s not necessary to engage in all the social media channels you know, rather find one that your presence can be very strong and focus on. This way your digital marketing agency will kick off well on.
7. Hire The Right People
When you hire people, put skills and competency in consideration but to the best of all, their personality as a whole. Getting along with the people you hire is also fundamental. However, while skills can be taught, personalities can never be changed. So, be extremely careful with the people you hire.
When problems come, take it as a business outcome and solve them simultaneously. If problems aren’t coming, then you aren’t growing. Have these in mind when you hire people.
8. Keep Your Working Hours And Goals Realistic
Your goals will allow you to focus your time and effort. Normally when you are starting, you will be tempted to try to get everyone’s attention, to try to appeal to everyone. It’s not a bad feeling but, don’t set your goals in an attempt to turn everyone in because it would be unrealistic since the load will be too much on you as a starter.
Despite expecting to work long hours, don’t set an unrealistic working hour because it lowers productivity. Set realistic timelines for yourself and communicate these timelines to your clients. Don’t schedule to do something and at the end, you won’t meet up. It will not only make things unnecessarily stressful for you but also decline the rate of future works.
9. Learn Not To Imitate
It is not a bad idea to check in and see how things are going in your niche but instead of copying what other marketing agencies are doing you can rather innovate and bring in a new idea into your niche. There is a great number of people out there that will love the ideas you’re creating and what you want to achieve.
With the right focus and right people behind you, there will be no problems finding people who will love the ideas you create.
10. Make The Right Decisions And Be Independent
Digital marketing agency sometimes tends to be hectic that you often forget how things are going. Hence, before embarking on any decision making make sure you review your finance, your marketing, your operations and your staffing.
Also, in a digital marketing agency, crowding yourself with investors and partners will distract your management of the marketing agency. Again, you will discover that the most successful digital marketing agencies are those that settled down and go independently.
11. Remember To Keep Your Reporting Tools In Place
Some of your clients might not necessarily be interested in the happenings in your marketing agency practices. However, it is advisable to keep the tools used in getting results in a safe store. Because as a digital marketing agency, you have the duty of delivering reports on what you are doing and the results you’re getting.
For this practice, you need to keep all your files saved permanently. As a result, Microsoft office software like Ms-excel is preferable to avoid the risk of getting things messy and disorganized quickly.
12. Set Your Prices Inviting
Pricing shows how you value yourself to your clients. Set your prices to be in line with the authenticity of the services that you offer. As a starting digital marketing agency, set your pricing to be in a way that your clients will be comfortable with it.
Pricing is something that is flexible, it can be increased in anytime as your worth increases. So starting from the bottom working your way to the top, you need to set a price that will attract more clients. Hence, once your agency keeps on attracting the right people, it will keep on growing. This is the time you will gradually up your prices.
On a more important note, don’t seem to price people out. Rather, focus on getting your digital marketing agency on the right track and charge a price that will be right for your services.
Let’s take a look at the three quick thoughts about what digital marketing agency does;
- Digital marketing agency improves your business; a great digital marketing agency has the ability to take your business from the bottom to the top by working with your company to improve efficiency and productivity.
- Digital marketing agency masters your brand online; a digital marketing agency will help you determine which social media channels and platforms that will be used to reach your ideal customers online
- Digital marketing agency boosts ROI [Return On Investment]; a good digital marketing agency will never get reluctant in testing and reworking their strategy in order to boost your Return on investment and overall desired results.
So, if you’re looking to start a digital marketing agency, our A-Z guides above have all the tips you need to run a successful campaign.