10 Digital Marketing Tools You Need To Have

digital marketing tools

Digital marketing tools make it easier to connect with your customers online. Besides we are in an era where you can’t afford to miss any trending in the digital landscape. So, to keep up with this improvement, you need to be equipped with the best digital marketing tools in the market.

Moreover, digital marketing life doesn’t have to be a boring and tiring one. Rather, relying on the right digital marketing tools means saving your time and energy. No matter the size of your business digital marketing tools is essential for you.

Meanwhile, if you want to achieve success in your digital marketing campaign you need to have a standout digital marketing strategy. And acquiring the right digital marketing tools should be one of those strategies.

Therefore, to make your work less difficult for you. We have compiled these 10 digital marketing tools for your business.

10 Digital Marketing Tools To Make Your Marketing Easy For You

These digital marketing tools below are designed to help you get the best out of your marketing campaign. However, the order of listing below doesn’t indicate the preference of each tool but just to organize them. So without much ado, let’s kick off with reviewing those tools.

1. MailChimp

MailChimp has claimed its spot as of the top email marketing provider in the world. With more than 12 million customers, this tool has reliable features to get the best out from your marketing campaign.

This tool has everything you would want in your email marketing campaign. Which are; it’s free and easy to get started with. Along with these, MailChimp has some other array of features. Including Automating your busy work, that makes your life easier with automation. You can equally create unique campaigns with MailChimp. It also helps you unlock new features with the tools you already use.

Finally, you can as well optimize your digital marketing efforts with MailChimp. Because of it’s free and ease of use interface, it is very suitable for businesses of all size. It is one of the most reliable digital marketing tools for email.

2. WooRank

WooRank is an SEO analysis tool to improve website traffic, conversions and usability. They extract insights and provide advice on how you can improve your website by monitoring and measuring its SEO.

It is a simple easy-to-use website analysis tool to track and connect your marketing data. Hence, to achieve this they use data such as keywords, ranking, search volume, traffic, etc straight from Google. Nevertheless, you can afford to lose your hard-earned traffic because of an SEO or Website error. So, WooRank helps you by collecting your useful website data and will notify you when things go wrong. This way you can easily optimize some potential error that will lead to a decline in your marketing activities.

WooRank is one of the few digital marketing tools with Marketing Checklist integrated into it. Therefore, the integrated Marketing Checklist gives you an easy-to-use and prioritized set of task. So, you’ll know which one to tackle first and next.

3. HubSpot

There’s no better way to grow than to grow with Hubspot service software. HubSpot is a marketing, sales, and services software that helps your business grow without compromise.

Just like we mentioned in our previous post on digital marketing, that it includes all the marketing efforts that use the internet. Hubspot is one of the digital marketing tools that cover all parameters in digital marketing. Including SEO, Social Media, Marketing Automation, Email, Analytics and many more.

HubSpot has established itself as a top marketing tool to help you grow traffic and convert more visitors. Along with that, it equally boasts of strong customer relationship management skills [CRM]. Meanwhile, it helps you connect with customers, exceed expectations and finally turn them to your business promoters.

With everything you need in one place, you don’t have to pull yourself in many different directions. Thus you can achieve greater success when you make HubSpot one of your top digital marketing tools.

4. Wistia

Yes, many of us if not all are video lovers. Even if you’re not a video lover, your business might seriously need it now or in the future. So, Wistia is that video tool that you can turn to anytime. Along with its amazing team service, the tool is ideal for businesses looking to host, customize, and market their videos across the web.

That being said, this platform goes further to offer in-depth guides for making, marketing, and measuring videos. In addition to that, you can add an actionable CTA at the end of each individual video. Which will help drive viewers to specific pages and increase conversions

Wistia has been helpful to tons of businesses to grow. Including the likes of Zendesk, Casper, Squarespace and many more. Even your thumbnail is customizable, by adding texts or selecting a few secs of your video to be a looping thumbnail. Or even do both.

5. Feedly

Feedly helps you to keep up with all the topics that matter to you. With Feedly, you can choose different blogs, publications, tweets, and topics you’re interested in. Beyond that, lets you monitor news about your company, your products, and your competitors.

In another note, you can never miss important stories around your industries with you make this tool your choice. Even when you’re busy, you can save articles and easily get back to them.

Moreover, digital marketing tools should be the ones that can support your marketing activities with ease. Feedly makes all of its features easy for you. Including sharing of articles across different social media platforms. With a single dashboard, you can keep up with all the things that matter to your business.

6. Woobox

Are you tired of your digital marketing campaigns? Do you have the right tools in place or the ones you have makes your work boring? Never to worry, Woobox is here to help!

Woobox makes creating beautiful contests, giveaways, and other campaigns easy for. In fact, its paramount aim is to help you create engaging and fun marketing campaigns. This is one of the digital marketing tools that is designed to be used anywhere. From landing pages, mobile and social to popups, websites, and blogs, Woobox is designed to live wherever you need it.

In addition to helping you run an effective campaign, it equally helps you to achieve your marketing goals. Including for Email Marketing, social media, advertising, and market research. If over 4 Million brands trust Woobox to help them run effective campaigns, you too can. Such social media marketing tools can only make your work easy, time saving and successful.

7. Canva

Canva is one of the best digital marketing tools designed particularly for image creation. It is a free and web-design tool you can use to create unique images to share on your blog, social networks and beyond.

Simply designed for your business and team to unleash your creativity. As a result, you can use Canva to create an absolutely unique image from scratch to finish. Also, you can equally use it to polish an image you already have at hand. In other words, it edits and designs across all teams.

8. HootSuite

The influence of social media in the digital marketing scene today is dominating the entire digital marketplace. It’s quite simple that you can’t turn your back on social media and expect to maximize your engagements. Therefore, from finding prospects to serving customers HootSuite helps you do a lot with your social profiles.

Meanwhile, it is one of the digital marketing tools that lets you manage your social profiles in one place. Buy yourself time for other marketing campaigns, by scheduling your social media posts in advance.

When you rely on social media marketing tools like Hootsuite, social media marketing becomes as easy as you’d never thought. Also through comprehensive reporting, you can measure the impact of your social media campaigns. Manage everything about your social profiles in only but one place.

9. Google Analytics

A free analytics tool made by Google. It is considered by many as a mere traffic tool but it’s worth more than that. With this tool, you can track every action and every visitor to your website. And also the ability to know how they make their way to your website.

It is easy and free to start analyzing your website traffic with Google Analytics. Just three steps;

  • Sign up for Google Analytics
  • Add tracking code so that Google knows when your site is visited
  • Learn about your audience: In a few hours, you can be able to start seeing data about your site.

Google Analytics is essential for your marketing campaigns because it helps you analyze your performance and have a better chance of optimizing your efforts.

10. BuzzSumo

Are you lacking content ideas? Or do you want to know more about the contents that perform best for your competitors? BuzzSumo is at the heart of it, that is content analyzing.

It is among the best digital marketing tools out there that you can think of using. BuzzSumo helps you analyze what content performs best for any topic or competitors. Along with this, you can equally find the right influencers to help promote your contents.

Moreover, there is no better tool to help you understand clearly what performs best for your competitors. As well as the contents that perform best with search engines and your audience.

Meanwhile, brands like IBM, HubSpot, Yahoo, Expedia, etc, are already using BuzzSumo to boost their data through BuzzSumo search results. Since BuzzSumo can answer every question about what’s performing best in your niche accurately, I don’t see the reason why you should be dwelling on guesswork!


The success of your digital marketing campaign lies in your own arms. You can choose to run a successful campaign when you choose the right digital marketing tools for your business. However, digital marketing is a big marketplace to be in and certainly, we have not included all the digital marketing tools in this our list. But if you incorporate any of these digital marketing tools above to your digital marketing strategy, believe me, you will enjoy every bit of your campaigns.

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